Current status — Standby

Northstar
Weather Operations

Observe. Document. Inform.

A private severe-weather observation, documentation, and media organization. We safely observe and document significant weather and provide useful field observations and visual documentation to media, organizations, and the public.

SPC outlooks — monitored

NWS products — monitored

NWO-01 — field ready

Live

West Michigan radar

What we do

Three lines of work

One organization, three products. No cosplay, no 17 fake departments.

Storm Media

Licensed severe-weather photography and video. Tornadoes, supercells, hail, lightning, flooding, wind damage, and winter storms — footage we actually captured, not footage we promised.

Licensed footage — $25–$100+

Storm Documentation

After a storm passes, we document what we observed: damaged structures, downed trees, flooding, and infrastructure impacts — recorded with location, time, and observed conditions.

Post-storm field records

Local Media

Licensed severe-weather photography and video for media organizations covering their own area. What matters is good documentation of the storm that just hit their coverage zone.

For newsrooms & organizations

Operating doctrine

Field priorities

This order is not negotiable, and it is not reordered for better footage.

  1. 01

    Personnel safety

  2. 02

    Public safety

  3. 03

    Legal compliance

  4. 04

    Accurate observation

  5. 05

    Documentation

  6. 06

    Communications

  7. 07

    Everything else

  8. Rule

    Safety before footage. Always.

Deployment statuses

Three states. Nothing more.

No military-style readiness codes. A mission is monitored, deployed, or terminated.

STANDBY

Weather potentially warrants monitoring. Personnel watch NWS products, SPC outlooks, radar, and local observations.

DEPLOYED

Conditions justify field observation and documentation. NWO-01 is in the field.

TERMINATED

Mission complete. The vehicle returns and documentation is processed and archived.

NWO-01

Field observation vehicle

NWO-01

Not a command vehicle. Not an emergency vehicle. A navy crossover with a removable field-observer magnet and minimal auxiliary lighting — visible enough that roadside work is safe, never mistaken for an official response unit.

Operations

Media & licensing

Need documentation of a storm in your coverage area?

Northstar provides licensed severe-weather photography and video to media organizations. We only license footage we actually captured.

Start an inquiry